CONSUMER BEHAVIOR 12ED
Joseph Wisenblit y Leon G. Schiffman
Editorial: Pearson Global Editions
Edition: 12
publication date: 2019
ISBN: 9781292269245
ISBN ebook: 9781292269269
pages: 509
Grade: Universitario
Area: Economía y Empresa
Section: Marketing
Language: Inglés
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Edition: 12
publication date: 2019
ISBN: 9781292269245
ISBN ebook: 9781292269269
pages: 509
Grade: Universitario
Area: Economía y Empresa
Section: Marketing
Language: Inglés
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Preface
PART I. Consumers, Marketers, and Technology
PART II. The Consumer as an Individual
PART III. Communication and Consumer Behavior
PART IV. Social and Cultural Settings
PART V. Consumer Decision-Making, Marketing Ethics, and Consumer Research
Endnotes
Glossary
Company Index
Name Index
Subject Index
Text Credits
*The digital edition does not include access codes to additional material or programs mentioned in the book.
No prologue has been found
Joseph Wisenblit
Professor of Marketing
Stillman School of Business
Seton Hall University, New Jersey
Leon G. Schiffman
J. Donald Kennedy Chair in Marketing
and E-Commerce
Peter J. Tobin College of Business
St. John´s University, New York
Professor of Marketing
Stillman School of Business
Seton Hall University, New Jersey
Leon G. Schiffman
J. Donald Kennedy Chair in Marketing
and E-Commerce
Peter J. Tobin College of Business
St. John´s University, New York
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