MANAGERIAL ECONOMICS 13ED

Christopher R. Thomas y S. Charles Maurice
Editorial: McGraw-Hill Higher Education
Edition:  13 
publication date: 2019 
ISBN:  9781260565546 
ISBN ebook:  9781260568790 
pages:  749 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Economía 
Language:  Inglés 
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CHAPTER 1. Managers, Profits, and Markets
CHAPTER 2. Demand, Supply, and Market Equilibrium
CHAPTER 3. Marginal Analysis for Optimal Decisions
CHAPTER 4. Basic Estimation Techniques
CHAPTER 5. Theory of Consumer Behavior
CHAPTER 6. Elasticity and Demand
CHAPTER 7. Demand Estimation and Forecasting
CHAPTER 8. Production and Cost in the Short Run
CHAPTER 9. Production and Cost in the Long Run
CHAPTER 10. Production and Cost Estimation
CHAPTER 11. Managerial Decisions in Competitive Markets
CHAPTER 12. Managerial Decisions for Firms with Market Power
CHAPTER 13. Strategic Decision Making in Oligopoly Markets
CHAPTER 14. Advanced Pricing Techniques
CHAPTER 15. Decisions under Risk and Uncertainty
CHAPTER 16. Government Regulation of Business

*The digital edition does not include access codes to additional material or programs mentioned in the book.

Christopher R. Thomas
University of South Florida

S. Charles Maurice
Texas A&M University, Late Professor emeritus
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