BUSINESS ANALYTICS
Communicating with numbers

Alison Kelly , Kevin Lertwachara , Leida Chen y Sanjiv Jaggia
Editorial: McGraw-Hill Higher Education
Edition: 
publication date: 2020 
ISBN:  9781260576016 
ISBN ebook:  9781260590531 
pages:  689 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Economía 
Language:  Inglés 
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Chapter 1. Introduction to Business Analytics
Chapter 2. Data Management and Wrangling
Chapter 3. Data Visualization and Summary Measures
Chapter 4. Probability and Probability Distributions
Chapter 5. Statistical Inference
Chapter 6. Regression Analysis
Chapter 7. Advanced Regression Analysis
Chapter 8. Introduction to Data Mining
Chapter 9. Supervised Data Mining: k-Nearest Neighbors and Naïve Bayes
Chapter 10. Supervised Data Mining: Decision Trees
Chapter 11. Unsupervised Data Mining
Chapter 12. Forecasting with Time Series Data
Chapter 13. Introduction to Prescriptive Analytics
Appendix A. Big Data Sets: Variable Description and Data Dictionary
Appendix B. Getting Started with Excel and Excel Add-Ins
Appendix C. Getting Started with R
Appendix D. Statistical Tables
Appendix E. Answers to Selected Exercises

*The digital edition does not include access codes to additional material or programs mentioned in the book.

Alison Kelly
Suffolk University

Kevin Lertwachara
California Polytechnic State University

Leida Chen
California Polytechnic State University

Sanjiv Jaggia
California Polytechnic State University
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