EXPLORING RESEARCH 10ED

Neil J. Salkind
Editorial: Pearson Global Editions
Edition:  10 
publication date: 2022 
ISBN:  9781292364315 
ISBN ebook:  9781292364339 
pages:  277 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Marketing 
Language:  Inglés 
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Preface
Chapter 1. The Role and Importance of Research
Chapter 2. The Research Process Coming to Terms
Chapter 3A. Selecting a Problem and Reviewing the Research
Chapter 3B. The Importance of Practicing Ethics in Research
Chapter 4. Sampling and Generalizability
Chapter 5. Measurement, Reliability, and Validity
Chapter 6. Methods of Measuring Behavior
Chapter 7. Data Collection and Descriptive Statistics
Chapter 8. Introducing Inferential Statistics
Chapter 9. Nonexperimental Research Descriptive and Correlational Methods
Chapter 10. Qualitative and Mixed Methods Research Qualitative Methods
Chapter 11. Pre- and True Experimental Research Methods
Chapter 12. Quasi-Experimental Research A Close Cousin to Experimental Research
Chapter 13. Writing a Research Proposal
Chapter 14. Writing a Research Manuscript
Appendix A: Fifty Excel Shortcuts for Mac and Windows
Appendix B: Sample Data Set
Appendix C: Answers to End-of-Chapter Exercises
Appendix D: Setting Up an IBM SPSS Datafile
Bibliography
Glossary
Credits

*The digital edition does not include access codes to additional material or programs mentioned in the book.

Neil J. Salkind
University of Kansas
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