BUSINESS ESSENTIALS 13ED

Ronald J. Ebert y Ricky W Griffin
Editorial: Pearson Global Editions
Edition:  13 
publication date: 2022 
ISBN:  9781292426938 
ISBN ebook:  9781292427027 
pages:  697 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Administración 
Language:  Inglés 
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Preface
About the Authors
Part 1. The Contemporary Business World
1. The Global Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business
Part 1. Integrative Learning Portfolio
Part 2. Managing the Business
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality
Part 2. Integrative Learning Portfolio
Part 3. People in Organizations
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations
Part 3. Integrative Learning Portfolio
Part 4. Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products
Part 4. Integrative Learning Portfolio
Part 5. Managing Information for Better Business Decisions
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information
Part 5. Integrative Learning Portfolio
Part 6. The Financial System and Issues in Financial Management
16. Understanding Money and the Role of Banking
17. Managing Business Finances
Part 6. Integrative Learning Portfolio
Appendices
Appendix I. Risk Management
Appendix II. The Legal Context of Business
Appendix III. Managing Your Personal Finances
Appendix IV. Unions and Labor Management
Glossary

*The digital edition does not include access codes to additional material or programs mentioned in the book.

Ronald J. Ebert
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Ricky W Griffin
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