STRATEGIC MANAGEMENT. A COMPETITIVE ADVANTAGE APPROACH 17ED
Concepts and Cases
Forest R. David , Fred R. David y Meredith E. David
Editorial: Pearson Global Editions
Edition: 17
publication date: 2022
ISBN: 9781292441405
ISBN ebook: 9781292441351
pages: 681
Grade: Universitario
Area: Economía y Empresa
Section: Administración
Language: Inglés
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🌎 Visita la edición en Español
Edition: 17
publication date: 2022
ISBN: 9781292441405
ISBN ebook: 9781292441351
pages: 681
Grade: Universitario
Area: Economía y Empresa
Section: Administración
Language: Inglés
Tweet
🌎 Visita la edición en Español
Preface
Acknowledgments
About the Authors
Part 1. Overview of Strategic Management
Chapter 1. The Nature of Strategic Management
Part 2. Strategy Formulation
Chapter 2. Business Vision and Mission
Chapter 3. The External Assessment
Chapter 4. The Internal Assessment
Chapter 5. Strategies in Action
Chapter 6. Strategy Analysis and Choice
Part 3. Strategy Implementation
Chapter 7. Implementing Strategies: Management and Marketing Issues
Chapter 8. Implementing Strategies: Finance and Accounting Issues
Part 4. Strategy Evaluation and Governance
Chapter 9. Strategy Evaluation and Governance
Part 5. Key Strategic-Management Topics
Chapter 10. Business Ethics, Environmental Sustainability, and
Corporate Social Responsibility
Chapter 11. Global and International Issues
Part 6. Strategic-Management Case Analysis
How to Prepare and Present Case Analysis
Glossary
*The digital edition does not include access codes to additional material or programs mentioned in the book.
No prologue has been found
No notes from the Author
Fred R. David
Francis Marion University
Florence, South Carolina
Meredith E. David
Baylor University, Waco, Texas
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