
INTERNATIONAL BUSINESS 3ED
J. Michael Geringer , Jeanne M. McNett y Donald A. Ball
Editorial: McGraw-Hill Higher Education
Edition: 3
publication date: 2023
ISBN: 9781265045845
ISBN ebook: 9781265737986
pages: 593
Grade: Universitario
Area: Economía y Empresa
Section: Business
Language: Inglés
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Edition: 3
publication date: 2023
ISBN: 9781265045845
ISBN ebook: 9781265737986
pages: 593
Grade: Universitario
Area: Economía y Empresa
Section: Business
Language: Inglés
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Module 1. The Challenging Context of International Business
Module 2. International Trade and Investment
Module 3. Sociocultural Forces
Module 4. Sustainability and Natural Resources
Module 5. Political Forces That Affect Global Trade
Module 6. Intellectual Property Rights and Other Legal Forces
Module 7. Economic and Socioeconomic Forces
Module 8. The International Monetary System and Financial Forces
Module 9. International Competitive Strategy
Module 10. Organizational Design and Control
Module 11. Global Leadership Issues and Practices
Module 12. International Markets: Assessment and Entry Modes
Module 13. Marketing Internationally
Module 14. Managing Human Resources in an International Context
Module 15. International Accounting and Financial Management
Bonus Module A. International Institutions from a Business Perspective
Bonus Module B. Export and Import Practices
Bonus Module C. Global Operations and Supply Chain Management
Glossary
*The digital edition does not include access codes to additional material or programs mentioned in the book.
Empower students to develop their global mindset! Up-to-date, relevant and engaging, Geringer: International Business 3rd edition provides a flexible, modular format for instructors along with student-focused features that make the study of IB interesting by connecting content to culture to make it personally relevant for every student!
Ohio University
Jeanne M. McNett
Northeastern University
Donald A. Ball
No notes from the Author
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