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ENTREPRENEURSHIP 12ED

Robert D. Hisrich , Michael P. Peters y Dean A. Shepherd

Editorial: McGraw-Hill Higher Education

Edition: 12

publication date: 2024

ISBN: 9781266264139

ISBN ebook: 9781266393044

pages: 577

Section: Business

Language: Inglés

PART 1. THE ENTREPRENEURIAL PERSPECTIVE
1. The Entrepreneurial Mind-Set
2. Corporate Entrepreneurship
3. Generating and Exploiting New Entries
PART 2. FROM IDEA TO THE OPPORTUNITY
4. Creativity and the Business Idea
5. Identifying and Analyzing Domestic and International Opportunities
6. Protecting the Idea and Other Legal Issues for the Entrepreneur
PART 3. FROM THE OPPORTUNITY TO THE BUSINESS PLAN
7. The Business Plan: Creating and Starting the Venture
8. The Marketing Plan
9. The Organizational Plan
10. The Financial Plan
PART 4. FROM THE BUSINESS PLAN TO FUNDING THE VENTURE
11. Sources of Capital
12. Informal Risk Capital, Venture Capital, and Going Public
PART 5. FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE
13. Strategies for Growth and Managing the Implications of Growth
14. Accessing Resources for Growth from External Sources
15. Succession Planning and Strategies for Harvesting and Ending the Venture
PART 6. CASES

*The digital edition does not include access codes to additional material or programs mentioned in the book.

The 12th edition of Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to Launching, Growing and Ending the New Venture.

Robert D. Hisrich
Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs, College of Business Administration, Kent State University

Michael P. Peters
Professor Emeritus, Carroll School of Management Boston College

Dean A. Shepherd
Ray and Milann Siegfried Professor of Entrepreneurship, Mendoza College of Business Notre Dame University

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