Section 1. Foundations of Consumer Behavior
Chapter 1. Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2. Consumer Ethics, the Marketplace, and the Planet
Section 2. Making Sense of the World
Chapter 3. Perceiving and Making Meaning
Chapter 4. Learning, Remembering, and Knowing
Chapter 5. Motivation
Section 3. Buying and Having: Choosing and Using Products
Chapter 6. Attitudes and How to Change Them
Chapter 7. Deciding
Chapter 8. Buying, Using, and Disposing
Section 4. Being: Using Products to Create and Communicate Identity
Chapter 9. Identity and the Self
Chapter 10. Personality, Values, and Lifestyles
Chapter 11. Social and Cultural Identity
Section 5. Belonging
Chapter 12. How Groups Define Us
Chapter 13. Social Class and Status
Chapter 14. Culture
Appendix A. Data Cases
Appendix B. Careers in Consumer Research
Appendix C. Consumer Research Methods
Appendix D. Sources of Secondary Data
Glossary

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