TOURISM 6ED
Principles and Practice

John Fletcher , Alan Fyall , David Gilbert y Stephen Wanhill
Editorial: Pearson Global Editions
Edition: 
publication date: 2018 
ISBN:  9781292172354 
ISBN ebook:  9781292172392 
pages:  662 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Turismo 
Language:  Inglés 
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Case matrix
Authors and contributors
Preface
Publishers acknowledgements
Abbreviations
Chapter 1. An Introduction to Tourism
Part 1. Tourism Demand
Chapter 2. The Nature of Tourism Demand
Chapter 3. Tourism Consumer Behaviour
Chapter 4. Measuring and Modelling Tourism Demand
Chapter 5. Forecasting Tourism Demand
Part 2. The Tourism Destination
Chapter 6. Destinations
Chapter 7. The Economic Impact of Tourism
Chapter 8. The Environmental Impact of Tourism
Chapter 9. The Socio-cultural Impact of Tourism
Chapter 10. Sustainable Tourism
Chapter 11. Tourism and Development Planning
Chapter 12. The Impact of Negative Events on Tourism and Destinations
Part 3. The Tourism Sector
Chapter 13. Attractions
Chapter 14. Accommodation
Chapter 15. Events Management
Chapter 16. Intermediaries
Chapter 17. Transportation
Chapter 18. Public Sector and Policy
Part 4. Marketing For Tourism Tourism
Chapter 19. Managing Marketing for Tourism
Chapter 20. Marketing Planning
Chapter 21. Marketing Mix Applications
Chapter 22. Information Technology in Tourism
Glossary

*The digital edition does not include access codes to additional material or programs mentioned in the book.

John Fletcher
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Alan Fyall
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David Gilbert
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Stephen Wanhill
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