MANAGEMENT INFORMATION SYSTEM 18ED
Managing the Digital Firm (EPUB)

Kenneth C. Laudon , Jane P. Laudon y Carol Guercio Traver
Editorial: Pearson Global Editions
Edition:  18 
publication date: 2025 
ISBN: 
ISBN ebook:  9781292750477 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Administración 
Language:  Inglés 
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Part One: Organizations, Management, and the Networked Enterprise
Chapter 1: Information Systems in Global Business Today
Chapter 2: Global E-business and Collaboration
Chapter 3: Information Systems, Organizations, and Strategy
Chapter 4: Ethical and Social Issues in Information Systems
Part Two: Information Technology Infrastructure
Chapter 5: IT Infrastructure and Emerging Technologies
Chapter 6: Foundations of Business Intelligence: Databases and Information Management
Chapter 7: Telecommunications, the Internet, and Wireless Technology
Chapter 8: Securing Information Systems
Part Three: Key System Applications for the Digital Age
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10: E-commerce: Digital Markets, Digital Goods
Chapter 11: Artificial Intelligence
Chapter 12: Enhancing Decision Making with Data Analytics and Business Intelligence
Part Four: Building and Managing Systems
Chapter 13: Building Information Systems
Chapter 14: Making the Business Case for Information Systems and Managing Projects
Chapter 15: Managing Global Information Systems
Glossary

*The digital edition does not include access codes to additional material or programs mentioned in the book.

Kenneth C. Laudon
New York University

Jane P. Laudon
New York University

Carol Guercio Traver
Azimuth Interactive, Inc.
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