MARKETING Y COMPETITIVIDAD
Nuevos enfoques para nuevas realidades
Miguel Ángel Vicente
Editorial: Pearson
Edition: 1
publication date: 2009
ISBN: -
ISBN ebook: 9789876150811
pages: 792
Grade: Universitario
Area: Economía y Empresa
Section: Marketing
Language: Español
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Edition: 1
publication date: 2009
ISBN: -
ISBN ebook: 9789876150811
pages: 792
Grade: Universitario
Area: Economía y Empresa
Section: Marketing
Language: Español
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"1. Algunos conceptos previos como referencia
2. Competitividad empresaria y marketing estratégico
3. Marketing táctico-operativo
4. Marketing en el siglo XXI"
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Miguel Ángel Vicente
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