MARKETING IRRACIONAL
Pablo López Lecce
Editorial: Pearson
Edition: 1
publication date: 2011
ISBN: -
ISBN ebook: 9789876153348
pages: 242
Grade: Universitario
Area: Economía y Empresa
Section: Marketing
Language: Español
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Edition: 1
publication date: 2011
ISBN: -
ISBN ebook: 9789876153348
pages: 242
Grade: Universitario
Area: Economía y Empresa
Section: Marketing
Language: Español
Tweet
"1. La verdad sobre el marketing
2. Definiciones de mercado
3. Crear demanda
4. Neuromarketing
5. Marketing comunitario
6. Marketing experiencial
7. Marketing relacional
8. Propuesta de valor"
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Pablo López Lecce
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