EXCELLENCE IN BUSINESS COMMUNICATION 14ED

John V. Thill y Courtland L. Bovée
Editorial: Pearson Global Editions
Edition:  14 
publication date: 2023 
ISBN:  9781292450117 
ISBN ebook:  9781292450124 
pages:  673 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Comunicación 
Language:  Inglés 
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Preface
Prologue
Part 1. Understanding the Foundations of Business Communication
1. Professional Communication in a Digital, Social, Mobile World
2. Interpersonal Communication Skills
3. Collaboration and Business Etiquette
4. Communication Challenges in a Diverse, Global Marketplace
Part 2. Applying the Three-Step Writing Process
5. Planning Business Messages
6. Writing Business Messages
7. Completing Business Messages
Part 3. Crafting Brief Business Messages
8. Crafting Messages for Digital Channels
9. Writing Routine and Positive Messages
10. Writing Negative Messages
11. Writing Persuasive Messages
Part 4. Preparing Reports and Presentations
12. Planning Reports and Proposals
13. Writing and Completing Reports and Proposals
14. Developing and Delivering Business Presentations
Part 5. Writing Employment Messages and Interviewing for Jobs
15. Building Careers and Writing Résumés
16. Applying and Interviewing for Employment
Appendix A. Format and Layout of Business Documents
Appendix B. Documentation of Report Sources
Appendix C. Correction Symbols Handbook of Grammar, Mechanics, and Usage
Answer Keys
Glossary
Brand, Organization, and Name Index
Subiect Index

*The digital edition does not include access codes to additional material or programs mentioned in the book.

John V. Thill
Chairman and Chief Executive Officer, Global Communication Strategies

Courtland L. Bovée
Professor of Business Communication, C. Allen Paul Distinguished Chair, Groossmont College
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