INTERNATIONAL BUSINESS 10ED
The Challenges of Globalization
John J. Wild y Kenneth L. Wild
Editorial: Pearson Global Editions
Edition: 10
publication date: 2023
ISBN: 9781292450315
ISBN ebook: 9781292450193
pages: 450
Grade: Universitario
Area: Economía y Empresa
Section: Economía
Language: Inglés
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Edition: 10
publication date: 2023
ISBN: 9781292450315
ISBN ebook: 9781292450193
pages: 450
Grade: Universitario
Area: Economía y Empresa
Section: Economía
Language: Inglés
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Preface
About the Authors
Part 1. Global Business Environment
Chapter 1. Globalization Today
Chapter 2. Ethics, Social Responsibility, and Sustainability
Part 2. National Business Environment
Chapter 3. Cross-Cultural Business
Chapter 4. Political, Economic, and Legal Systems
Chapter 5. Economic Development of Nations
Part 3. International Trade and Investment
Chapter 6. International Trade Theory
Chapter 7. Governments and Trade
Chapter 8. Foreign Direct Investment
Chapter 9. Regional Economic Integration
Part 4. International Financial System
Chapter 10. International Financial Markets
Chapter 11. International Monetary System
Part 5. International Business Management
Chapter 12. International Strategy and Organization
Chapter 13. Analyzing International Opportunities
Chapter 14. Selecting and Managing Entry Modes
Chapter 15. Developing and Marketing Products
Chapter 16. Managing International Operations
Chapter 17. Hiring and Managing Employees
Endnotes
Glossary
*The digital edition does not include access codes to additional material or programs mentioned in the book.
International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.
The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
University of Wisconsin-Madison
Kenneth L. Wild
University of London
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