Preface
Part 1. Economic foundations
Chapter 1. Managerial Economics and Decision Making
Chapter 2. Demand and Supply
Chapter 3. Measuring and Using Demand
Part 2. Market structure and managerial decisions
Chapter 4. Production and Costs
Chapter 5. Perfect Competition
Chapter 6. Monopoly and Monopolistic Competition
Chapter 7. Cartels and Oligopoly
Chapter 8. Game Theory and Oligopoly
Chapter 9. A Managers Guide to Antitrust Policy
Part 3. Managerial decisions
Chapter 10. Advanced Pricing Decisions
Chapter 11. Decisions About Vertical Integration and Distribution
Chapter 12. Decisions About Production, Products, and Location
Chapter 13. Marketing Decisions: Advertising and Promotion
Chapter 14. Business Decisions Under Uncertainty
Chapter 15. Managerial Decisions About Information
Chapter 16. Using Present Value to Make Multiperiod Managerial Decisions
Answer Key to Chapters
Answer Key to Calculus Appendices

*The digital edition does not include access codes to additional material or programs mentioned in the book.