SECTION I: The Challenge of Entrepreneurship
1: The Foundations of Entrepreneurship
2: Ethics and Social Responsibility: Doing the Right Thing
3: Creativity and Innovation: Keys to Entrepreneurial Success
SECTION II: The Entrepreneurial Journey Begins
4: Conducting a Feasibility Analysis and Designing a Business Model
5: Crafting a Business Plan and Building a Solid Strategic Plan
6: Forms of Business Ownership
7: Buying an Existing Business
8: Franchising and the Entrepreneur
SECTION III: Launching the Business
9: Building a Powerful Bootstrap Marketing Plan
10: E-Commerce: From Startup to Sales
11: Pricing and Credit Strategies
12: Creating a Successful Financial Plan
13: Managing Cash Flow
14: Choosing the Right Location and Layout
SECTION IV: Putting the Business Plan to Work: Sources of Funds
15: Sources of Financing: Equity and Debt
16: Global Aspects of Entrepreneurship
17: Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan Cases
Additional Glossary Terms
Glossary

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