MARKETING RESEARCH: AN APPLIED ORIENTATION 7ED
An applied orientation
Naresh K. Malhotra
Editorial: Pearson Global Editions
Edition: 7
publication date: 2019
ISBN: 9781292265636
ISBN ebook: 9781292265919
pages: 890
Grade: Universitario
Area: Economía y Empresa
Section: Marketing
Language: Inglés
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Edition: 7
publication date: 2019
ISBN: 9781292265636
ISBN ebook: 9781292265919
pages: 890
Grade: Universitario
Area: Economía y Empresa
Section: Marketing
Language: Inglés
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Foreword
Preface
Acknowledgments
About the Author
Commendation
Part 1. Introduction and Early Phases of Marketing Research
Part 2. Research Design Formulation
Part 3. Data Collection, Preparation, Analysis, and Reporting
Cases
Appendix
Notes
Glossary
Index
*The digital edition does not include access codes to additional material or programs mentioned in the book.
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Naresh K. Malhotra
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