BUSINESS DRIVEN TECHNOLOGY 10ED

Paige Baltzan
Editorial: McGraw-Hill Higher Education
Edition:  10 
publication date: 2024 
ISBN:  9781266083259 
ISBN ebook:  9781266490323 
pages:  572 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Business 
Language:  Inglés 
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Unit 1. Achieving Business Success
Chapter 1. Business Driven Technology
Chapter 2. Identifying Competitive Advantages
Chapter 3. Strategic Initiatives for Implementing Competitive Advantages
Chapter 4. Measuring the Success of Strategic Initiatives
Chapter 5. Organizational Structures That Support Strategic Initiatives
Unit 2. Exploring Business Intelligence
Chapter 6. Valuing and Storing Organizational Information-Databases
Chapter 7. Accessing Organizational Information-Data Warehouses
Chapter 8. Understanding Datas Impact on Business
Unit 3. Streamlining Business Operations
Chapter 9. Enabling the Organization- Decision Making
Chapter 10. Extending the Organization-Supply Chain Management
Chapter 11. Building a Customer-centric Organization-Customer Relationship Management
Chapter 12. Integrating the Organization from End to End- Enterprise Resource Planning
Unit 4. Building Innovation
Chapter 13. Creating Innovative Organizations
Chapter 14. Ebusiness
Chapter 15. Creating Collaborative Partnerships
Unit 5. Transforming Organizations
Chapter 16. Integrating Wireless Technology in Business
Chapter 17. Developing Software to Streamline Operations
Chapter 18. Managing Organizational Projects
Business Plug-Ins
B1. Business Basics
B2. Business Process
B3. Hardware and Software Basics
B4. MIS Infrastructures
B5. Networks and Telecommunications
B6. Information Security
B7. Ethics
B8. Sustainable MIS Infrastructures
B9. Business Intelligence
B10. Global Trends
Apply Your Knowledge Projects
Notes
Glossary

*The digital edition does not include access codes to additional material or programs mentioned in the book.

Paige Baltzan
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