Part 1. Business Trends: Cultivating a Business in Diverse, Global Environments
1. Exploring the Business Environment and Economics
2. Doing Business in Global Markets
3. Demanding Ethical and Socially Responsible Behavior
Part 2. Business Ownership: Starting a Small Business
4. How to Form a Business
5. Entrepreneurship and Starting a Small Business
Part 3. Business Management: Empowering Employees to Satisfy Customers
6. Management and Leadership
7. Structuring Organizations for Todays Challenges
8. Production and Operations Management
Part 4. Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
9. Motivating Employees
10. Human Resource Management: Finding and Keeping the Best Employees
Part 5. Marketing: Developing and Implementing Customer-Oriented Marketing Plans
11. Marketing: Helping Buyers Buy
12. Managing the Marketing Mix: Product, Price, Place, and Promotion
13. Using Technology to Manage Information
Part 6. Managing Financial Resources
14. Understanding Accounting and Financial Information
15. Financial Management
16. Money, Financial Institutions, and the Federal Reserve
Epilogue. Getting the Job You Want
Glossary

*The digital edition does not include access codes to additional material or programs mentioned in the book.