STRATEGIC MANAGEMENT 11ED
Creating Competitive Advantages

Gregory Dess , Gerry McNamara , Alan Eisner y Steve Sauerwald
Editorial: McGraw-Hill Higher Education
Edition:  11 
publication date: 2024 
ISBN:  9781266198267 
ISBN ebook:  9781266341816 
pages:  509 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Management 
Language:  Inglés 
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Part 1. Strategic Analysis
Chapter 1. Strategic Management:
Creating Competitive Advantages
Chapter 2. Analyzing the External Environment of the Firm
Chapter 3. Assessing the Internal Environment of the Firm
Chapter 4. Recognizing a Firms Intellectual Assets: Moving beyond a Firms Tangible Resources
Part 2. Strategic Formulation
Chapter 5. Business-Level Strategy:
Creating and Sustaining Competitive Advantages
Chapter 6. Corporate-Level Strategy: Creating Value through Diversification
Chapter 7. International Strategy: Creating Value in Global Markets
Chapter 8. Entrepreneurial Strategy and Competitive Dynamics
Part 3. Strategic Implementation
Chapter 9. Strategic Control and Corporate Governance
Chapter 10. Creating Effective Organizational Designs
Chapter 11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12. Managing Innovation and Fostering Corporate Entrepreneurship
Part 4. Case Analysis
Chapter 13. Analyzing Strategic Management Cases

*The digital edition does not include access codes to additional material or programs mentioned in the book.

Gregory Dess
University of Texas at Dallas

Gerry McNamara
Michigan State University

Alan Eisner
Clark University

Steve Sauerwald
University of Illinois at Chicago
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