STRATEGIC MANAGEMENT 11ED
Text an Cases

Gregory Dess , Gerry McNamara , Alan Eisner y Steve Sauerwald
Editorial: McGraw-Hill Higher Education
Edition:  11 
publication date: 2024 
ISBN:  9781266200465 
ISBN ebook:  9781266342028 
pages:  865 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Management 
Language:  Inglés 
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Part 1. Strategic Analysis
Chapter 1. Strategic Management: Creating Competitive Advantages
Chapter 2. Analyzing the External Environment of the Firm
Chapter 3. Assessing the Internal Environment of the Firm

*The digital edition does not include access codes to additional material or programs mentioned in the book.

Gregory Dess
University of Texas at Dallas

Gerry McNamara
Michigan State University

Alan Eisner
Clark University

Steve Sauerwald
University of Illinois at Chicago
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