STRATEGIC MANAGEMENT 11ED
Text an Cases
Gregory Dess , Gerry McNamara , Alan Eisner y Steve Sauerwald
Editorial: McGraw-Hill Higher Education
Edition: 11
publication date: 2024
ISBN: 9781266200465
ISBN ebook: 9781266342028
pages: 865
Grade: Universitario
Area: Economía y Empresa
Section: Management
Language: Inglés
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Edition: 11
publication date: 2024
ISBN: 9781266200465
ISBN ebook: 9781266342028
pages: 865
Grade: Universitario
Area: Economía y Empresa
Section: Management
Language: Inglés
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Part 1. Strategic Analysis
Chapter 1. Strategic Management: Creating Competitive Advantages
Chapter 2. Analyzing the External Environment of the Firm
Chapter 3. Assessing the Internal Environment of the Firm
*The digital edition does not include access codes to additional material or programs mentioned in the book.
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
University of Texas at Dallas
Gerry McNamara
Michigan State University
Alan Eisner
Clark University
Steve Sauerwald
University of Illinois at Chicago
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