MANAGEMENT. AN INTRODUCTION 9ED
(EPUB)
David Boddy
Editorial: Pearson Global Editions
Edition: 9
publication date: 2024
ISBN: 9781292459745
ISBN ebook: 9781292727974
Grade: Universitario
Area: Economía y Empresa
Section: Management
Language: Inglés
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Edition: 9
publication date: 2024
ISBN: 9781292459745
ISBN ebook: 9781292727974
Grade: Universitario
Area: Economía y Empresa
Section: Management
Language: Inglés
Tweet
Preface
Part 1. An introduction to management
Chapter 1. Managing in organisations
Chapter 2. Theories of management
Part 1. Case: Apple Inc
Part 2. The environment of management
Chapter 3. Organisation cultures and contexts
Chapter 4. Managing internationally
Chapter 5. Corporate responsibility
Part 2. Case: BP
Part 3. Planning
Chapter 6. Making decisions
Chapter 7. Planning
Chapter 8. Managing strategy
Chapter 9. Managing marketing
Part 3. Case: the Virgin Group
Part 4. Organising
Chapter 10. Structure
Chapter 11. Human resource management
Chapter 12. Information systems and e- business
Chapter 13. Entrepreneurship, creativity and innovation
Part 4. Case: Natwest Group (formerly Royal Bank of Scotland)
Part 5. Leading
Chapter 14. Influencing
Chapter 15. Motivating
Chapter 16. Communicating
Chapter 17. Teams
Chapter 18. Managing change through projects
Part 5. Case: Hampshire and Isle of Wight Wildlife Trust
Part 6. Controlling
Chapter 19. Managing operations and quality
Chapter 20. Control and performance measurement
Part 6. Case: Tesco
Footnotes
Glossary
*The digital edition does not include access codes to additional material or programs mentioned in the book.
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