STRATEGIC MANAGEMENT 18ED
A Competitive Advantage Approach. Concepts and Cases

Fred R. David , Forest R. David y Meredith E. David
Editorial: Pearson Global Editions
Edition:  18 
publication date: 2025 
ISBN:  9781292745275 
ISBN ebook: 
pages:  674 
Grade:  Universitario 
Area:  Economía y Empresa
Section:  Management 
Language:  Inglés 
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Preface
Acknowledgments
About the Authors
Part 1. Overview of Strategic Management
Chapter 1. The Nature of Strategic Management
Part 2. Strategy Formulation
Chapter 2. Business Vision and Mission
Chapter 3. The External Assessment
Chapter 4. The Internal Assessment
Chapter 5. Strategies in Action
Chapter 6. Strategy Analysis and Choice
Part 3. Strategy Implementation
Chapter 7. Implementing Strategies: Management and Marketing Issues
Chapter 8. Implementing Strategies: Finance and Accounting Issues
Part 4. Strategy Evaluation and Governance
Chapter 9. Strategy Evaluation and Governance
Part 5. Key Strategic Management Topics
Chapter 10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Chapter 11. Global and International Issues
Part 6. Strategic-Management Case Analysis
How to Prepare and Present a Case Analysis
Glossary

*The digital edition does not include access codes to additional material or programs mentioned in the book.

Fred R. David
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Forest R. David
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Meredith E. David
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